diff --git a/config/Common.py b/config/Common.py
index 6883c88..b6a63b3 100644
--- a/config/Common.py
+++ b/config/Common.py
@@ -28,7 +28,7 @@ settings = {
     "luminotes.rate_plans": [
       {
         "name": "free",
-        "designed_for": "students",
+        "designed_for": "",
         "storage_quota_bytes": 30 * MEGABYTE,
         "included_users": 1,
         "notebook_sharing": True,
diff --git a/static/images/sign_up_button.png b/static/images/sign_up_button.png
index dfe5557..0e8c6c1 100644
Binary files a/static/images/sign_up_button.png and b/static/images/sign_up_button.png differ
diff --git a/static/images/sign_up_button.xcf b/static/images/sign_up_button.xcf
index e1257f4..bf5ec8c 100644
Binary files a/static/images/sign_up_button.xcf and b/static/images/sign_up_button.xcf differ
diff --git a/view/Upgrade_page.py b/view/Upgrade_page.py
index e8e22e9..7d8e959 100644
--- a/view/Upgrade_page.py
+++ b/view/Upgrade_page.py
@@ -295,7 +295,7 @@ class Upgrade_page( Product_page ):
           ),
         ) or Div( Div( u"No fee", class_ = u"price_text" ) ),
         Div(
-          u"For", plan[ u"designed_for" ],
+          plan[ u"designed_for"] and u"For" or " ", plan[ u"designed_for" ],
           class_ = u"small_text",
         ),
         ( index == self.FOCUSED_PLAN ) and Div( u"Best value", class_ = u"focused_text highlight" ) or None,
@@ -332,7 +332,7 @@ class Upgrade_page( Product_page ):
           ) or None,
           class_ = u"subscribe_button_area",
         ),
-        ( user.rate_plan == 0 ) and Div( "30-day free trial", class_ = u"small_text" ) or None,
+        ( user.rate_plan == 0 ) and Div( ( index > 0 ) and "30-day free trial" or " ", class_ = u"small_text" ) or None,
         class_ = ( index == self.FOCUSED_PLAN and u"focused_feature_value" or u"" ),
        ) for ( index, plan ) in enumerate( rate_plans ) ],
     )