diff --git a/NEWS b/NEWS
index fd584908c..c640d134b 100644
--- a/NEWS
+++ b/NEWS
@@ -3,6 +3,8 @@
    for hunting down that file you accidentally deleted so you can extract it. See the documentation
    for more information:
    https://torsion.org/borgmatic/docs/how-to/inspect-your-backups/#searching-for-a-file
+ * #543: Add a monitoring hook for sending push notifications via ntfy. See the documentation for
+   more information: https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#ntfy-hook
  * Deprecate "borgmatic list --successful" flag, as listing only non-checkpoint (successful)
    archives is now the default in newer versions of Borg.
 
diff --git a/README.md b/README.md
index 24a132404..310d23af8 100644
--- a/README.md
+++ b/README.md
@@ -71,6 +71,7 @@ borgmatic is powered by [Borg Backup](https://www.borgbackup.org/).
 <a href="https://cronitor.io/"><img src="docs/static/cronitor.png" alt="Cronitor" height="60px" style="margin-bottom:20px;"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 <a href="https://cronhub.io/"><img src="docs/static/cronhub.png" alt="Cronhub" height="60px" style="margin-bottom:20px;"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 <a href="https://www.pagerduty.com/"><img src="docs/static/pagerduty.png" alt="PagerDuty" height="60px" style="margin-bottom:20px;"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
+<a href="https://ntfy.sh/"><img src="docs/static/ntfy.png" alt="ntfy" height="60px" style="margin-bottom:20px;"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 <a href="https://www.borgbase.com/?utm_source=borgmatic"><img src="docs/static/borgbase.png" alt="BorgBase" height="60px" style="margin-bottom:20px;"></a>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
 
diff --git a/docs/how-to/monitor-your-backups.md b/docs/how-to/monitor-your-backups.md
index ea9f0016d..615a5a8f3 100644
--- a/docs/how-to/monitor-your-backups.md
+++ b/docs/how-to/monitor-your-backups.md
@@ -38,17 +38,19 @@ below for how to configure this.
 
 borgmatic integrates with monitoring services like
 [Healthchecks](https://healthchecks.io/), [Cronitor](https://cronitor.io),
-[Cronhub](https://cronhub.io), and [PagerDuty](https://www.pagerduty.com/) and
-pings these services whenever borgmatic runs. That way, you'll receive an
-alert when something goes wrong or (for certain hooks) the service doesn't
-hear from borgmatic for a configured interval. See [Healthchecks
+[Cronhub](https://cronhub.io), [PagerDuty](https://www.pagerduty.com/), and
+[ntfy](https://ntfy.sh/) and pings these services whenever borgmatic runs.
+That way, you'll receive an alert when something goes wrong or (for certain
+hooks) the service doesn't hear from borgmatic for a configured interval. See
+[Healthchecks
 hook](https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#healthchecks-hook),
 [Cronitor
 hook](https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#cronitor-hook),
 [Cronhub
 hook](https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#cronhub-hook),
-and [PagerDuty
-hook](https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#pagerduty-hook)
+[PagerDuty
+hook](https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#pagerduty-hook),
+and [ntfy hook](https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#ntfy-hook)
 below for how to configure this.
 
 While these services offer different features, you probably only need to use
@@ -270,9 +272,9 @@ If you have any issues with the integration, [please contact
 us](https://torsion.org/borgmatic/#support-and-contributing).
 
 
-## Ntfy hook
+## ntfy hook
 
-[Ntfy](https://ntfy.sh) is a free, simple, service (either hosted or self-hosted)
+[ntfy](https://ntfy.sh) is a free, simple, service (either hosted or self-hosted)
 which offers simple pub/sub push notifications to multiple platforms including
 [web](https://ntfy.sh/stats), [Android](https://play.google.com/store/apps/details?id=io.heckel.ntfy)
 and [iOS](https://apps.apple.com/us/app/ntfy/id1625396347).
@@ -281,7 +283,7 @@ Since push notifications for regular events might soon become quite annoying,
 this hook only fires on any errors by default in order to instantly alert you to issues.
 The `states` list can override this.
 
-As Ntfy is unauthenticated, it isn't a suitable channel for any private information
+As ntfy is unauthenticated, it isn't a suitable channel for any private information
 so the default messages are intentionally generic. These can be overridden, depending
 on your risk assessment. Each `state` can have its own custom messages, priorities and tags
 or, if none are provided, will use the default.
diff --git a/docs/static/ntfy.png b/docs/static/ntfy.png
new file mode 100644
index 000000000..641ccfdfc
Binary files /dev/null and b/docs/static/ntfy.png differ