diff --git a/NEWS b/NEWS
index c9531b0e..c6123601 100644
--- a/NEWS
+++ b/NEWS
@@ -1,7 +1,8 @@
 1.8.4.dev0
- * Add a monitoring hook for sending backup status to a variety of monitoring services via the
+ * #715: Add a monitoring hook for sending backup status to a variety of monitoring services via the
    Apprise library. See the documentation for more information:
    https://torsion.org/borgmatic/docs/how-to/monitor-your-backups/#apprise-hook
+ * #768: Fix a traceback when an invalid command-line flag or action is used.
 
 1.8.3
  * #665: BREAKING: Simplify logging logic as follows: Syslog verbosity is now disabled by
diff --git a/borgmatic/logger.py b/borgmatic/logger.py
index 5fb67f39..97039249 100644
--- a/borgmatic/logger.py
+++ b/borgmatic/logger.py
@@ -166,6 +166,8 @@ def configure_logging(
 
     Raise FileNotFoundError or PermissionError if the log file could not be opened for writing.
     '''
+    add_custom_log_levels()
+
     if syslog_log_level is None:
         syslog_log_level = logging.DISABLED
     if log_file_log_level is None:
@@ -173,8 +175,6 @@ def configure_logging(
     if monitoring_log_level is None:
         monitoring_log_level = console_log_level
 
-    add_custom_log_levels()
-
     # Log certain log levels to console stderr and others to stdout. This supports use cases like
     # grepping (non-error) output.
     console_disabled = logging.NullHandler()
diff --git a/tests/end-to-end/test_invalid_flag.py b/tests/end-to-end/test_invalid_flag.py
new file mode 100644
index 00000000..a813dbf2
--- /dev/null
+++ b/tests/end-to-end/test_invalid_flag.py
@@ -0,0 +1,11 @@
+import subprocess
+import sys
+
+
+def test_borgmatic_command_with_invalid_flag_shows_error_but_not_traceback():
+    output = subprocess.run(
+        'borgmatic -v 2 --invalid'.split(' '), stdout=subprocess.PIPE, stderr=subprocess.STDOUT
+    ).stdout.decode(sys.stdout.encoding)
+
+    assert 'Unrecognized argument' in output
+    assert 'Traceback' not in output