diff --git a/NEWS b/NEWS
index 4b8dcb37..565d5c78 100644
--- a/NEWS
+++ b/NEWS
@@ -1,5 +1,5 @@
 1.8.1.dev0
- * #728: Fix for "prune" action error when using the "keep_exclude_tags" option in configuration.
+ * #728: Fix for "prune" action error when using the "keep_exclude_tags" option.
  * #730: Fix for Borg's interactive prompt on the "check --repair" action automatically getting
    answered "NO" even when the "check_i_know_what_i_am_doing" option isn't set.
 
diff --git a/borgmatic/hooks/ntfy.py b/borgmatic/hooks/ntfy.py
index abe976f0..c1be2a1b 100644
--- a/borgmatic/hooks/ntfy.py
+++ b/borgmatic/hooks/ntfy.py
@@ -28,8 +28,8 @@ def ping_monitor(hook_config, config, config_filename, state, monitoring_log_lev
         state_config = hook_config.get(
             state.name.lower(),
             {
-                'title': f'A Borgmatic {state.name} event happened',
-                'message': f'A Borgmatic {state.name} event happened',
+                'title': f'A borgmatic {state.name} event happened',
+                'message': f'A borgmatic {state.name} event happened',
                 'priority': 'default',
                 'tags': 'borgmatic',
             },
diff --git a/docs/how-to/monitor-your-backups.md b/docs/how-to/monitor-your-backups.md
index 7967c8ab..05d1163a 100644
--- a/docs/how-to/monitor-your-backups.md
+++ b/docs/how-to/monitor-your-backups.md
@@ -304,17 +304,17 @@ ntfy:
     topic: my-unique-topic
     server: https://ntfy.my-domain.com
     start:
-        title: A Borgmatic backup started
+        title: A borgmatic backup started
         message: Watch this space...
         tags: borgmatic
         priority: min
     finish:
-        title: A Borgmatic backup completed successfully
+        title: A borgmatic backup completed successfully
         message: Nice!
         tags: borgmatic,+1
         priority: min
     fail:
-        title: A Borgmatic backup failed
+        title: A borgmatic backup failed
         message: You should probably fix it
         tags: borgmatic,-1,skull
         priority: max
diff --git a/tests/unit/hooks/test_ntfy.py b/tests/unit/hooks/test_ntfy.py
index 7bace524..2d790fa2 100644
--- a/tests/unit/hooks/test_ntfy.py
+++ b/tests/unit/hooks/test_ntfy.py
@@ -10,8 +10,8 @@ custom_base_url = 'https://ntfy.example.com'
 topic = 'borgmatic-unit-testing'
 
 custom_message_config = {
-    'title': 'Borgmatic unit testing',
-    'message': 'Borgmatic unit testing',
+    'title': 'borgmatic unit testing',
+    'message': 'borgmatic unit testing',
     'priority': 'min',
     'tags': '+1',
 }
@@ -26,8 +26,8 @@ custom_message_headers = {
 
 def return_default_message_headers(state=Enum):
     headers = {
-        'X-Title': f'A Borgmatic {state.name} event happened',
-        'X-Message': f'A Borgmatic {state.name} event happened',
+        'X-Title': f'A borgmatic {state.name} event happened',
+        'X-Message': f'A borgmatic {state.name} event happened',
         'X-Priority': 'default',
         'X-Tags': 'borgmatic',
     }